How many kids have you seen in your local Sephora? With social media constantly changing and reaching many different audiences, it is inevitable that it will affect younger generations. But as the interface’s users get younger and younger, I get more worried for us as a society.

“Sephora kids,” or young Gen Alphas who try to act and look like they are much older, have taken the internet by storm. Although they are entertaining to listen to, the stories I’ve heard make me glad I was born just before.

Accordingly, most of these crazy stories take place in Sephora. Each story has its own twang but each end the same way: the kid throws a fit over thousands of dollars of product. The internet’s influence has gone too far into convincing these literal children that they need to worry about their looks rather than indoor recess. And the way they act about it is unacceptable, disrespecting their parents and store workers.

Most of these kids are too young to even have a phone, let alone be on social media platforms like TikTok and Instagram. When we were younger, we were jumping off the couch like Spider-Man or singing into our hairbrushes like Hannah Montana. These 11-year-olds, instead, are raving about what new product their favorite influencer posted.

They also refuse to listen to their older peers or even common sense. So many times have I heard about “Sephora kids” arguing about retinol and Drunk Elephant. Retinol is a product most commonly known for tightening your skin and smoothing out wrinkles. Using this cream or serum on young skin can actually ruin and cause more wrinkles in the future. Many “Sephora kids,” however, don’t seem to mind spending 50 useless dollars for the sake of being “preppy.”

With the ontake of new trends every other month, this crowd is only bound to get worse. Next there will be nine-year-olds begging for Lululemon items. Oh wait, there already is.